Tru Portfolio

UX Creative Director / Product Experience Leader

Designing scalable digital experiences that drive growth

Brand Systems · Digital Product · UX/UI Platforms · AI Strategy

About Me

👋 Hi, I’m Trish. Welcome to my portfolio.I’m a UX Creative Director and Product Experience Leader with 15+ years of experience designing brand systems, digital products, and UX/UI platforms that drive meaningful business outcomes.Take a look around to see some of my work. If you’d like to learn more about me, click the button below.

More About Me

Featured Case Studies

UX leadership, design systems, and brand strategy applied to real products and high-stakes environments. Clear decisions. Scalable foundations. Measurable outcomes.

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Paragon Implant

UX + Brand Systems for a Regulated Manufacturer

Creative Manager · UX Lead

Creative leadership across brand systems, UX architecture, and platform foundations that improved credibility, clarity, and launch readiness for a compliance-driven audience.

Leadership Outcomes

  • Established a trust-first brand system for clinical and partner audiences
  • Defined UX structure and content hierarchy to improve product discovery
  • Planned platform and operational workflows to support scalable growth
Product & UX StrategyDesign SystemsInformation ArchitectureBrand Systems
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Bristol Event Center

Experience Strategy for a New Venue Brand

Brand + Experience Lead

Built a launch-ready identity and marketing system with a focus on customer journey and conversion, aligning on-site experience, brand touchpoints, and demand generation.

Leadership Outcomes

  • Created a cohesive brand system across digital and physical touchpoints
  • Designed marketing assets that supported inquiries and bookings
  • Clarified positioning and customer journey for weddings and events
Experience StrategyBrand Identity SystemMarketing EnablementContent Direction
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Synergy InfoSec

Zero-to-One Product Experience for a Cybersecurity Startup

Product Experience Lead

Led the end-to-end product experience from concept to launch, shaping UX/UI, messaging, and go-to-market assets to support adoption and early sales conversations.

Leadership Outcomes

  • Launched a cohesive product + brand experience from scratch
  • Delivered UX/UI patterns and screens to support core workflows
  • Created a web presence and launch assets for credibility and traction
Product UX/UIBrand + MessagingWeb ExperienceGo-to-Market
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Featured Projects

Strategy-led UX, design systems, and digital products built for clarity, adoption, and scale.

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NewsGenie

AI News Feed Experience

A scannable AI news feed that turns raw headlines into structured insights using consistent LLM workflows.

Applied AIUX/UIWeb Development
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Tru Creative Assistant

AI-Assisted Brand Discovery Tool

An internal brand discovery assistant that standardizes outputs, speeds up strategy docs, and improves clarity.

Applied AIUX/UIDesign
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FutureRx

Pharmacy Benefits Platform

Modern UX for healthcare.

UX/UIBranding
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SoTru

Product Labeling & Packaging

Branding and e-commerce for wellness.

BrandingE-commerceDesign
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LAvote

Election Portal Redesign

Accessible voting experience.

UX/UIDesign
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Acromil Aerospace

Corporate Website Redesign

Aerospace web presence.

Web DevelopmentUX/UI
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Implant Direct

Digital Transformation

Dental e-commerce and branding.

UX/UIBranding
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Cerebrum Exploration

Therapy Practice Website

SEO and branding for counseling.

Web DevelopmentBrandingSEO
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Get in Touch

Interested in working together? I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.

Contact Information

Email
trishbellardine@gmail.com
Phone
+1 (818) 339-3630
Location
Based in Los Angeles, CA — Available for remote work
Connect with me

Send Me a Message