Tru Portfolio

Creative Strategy Lead & UX Director

Designing scalable digital experiences that drive growth

UX • Brand • AI assisted Design • Cross functional Leadership

About Me

I’m Trish Bellardine, a Creative Strategy Lead & UX Director with 15+ years of experience shaping brand, product, and digital experiences that drive measurable business growth. I blend empathy-driven design, UX strategy, AI-assisted workflows (including generative AI and rapid prototyping), and human-centered leadership to deliver scalable solutions aligned with real organizational constraints.

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Featured Case Studies

Selected work showcasing strategy, systems thinking, and credibility-first design.

Dental Manufacturing Business Setup

Paragon Implant

Dental Manufacturing Business Setup

Built the brand and digital foundation for a dental implant manufacturer, supporting credibility, launch readiness, and early outreach.

Brand StrategyVisual IdentityUX & WebGo-to-Market Support
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Hotel and Event Center Brand Development

Bristol Event Center

Hotel and Event Center Brand Development

Built a launch-ready identity system and marketing toolkit for a newly established event center, aligning brand, environmental touchpoints, and early promotional assets for weddings and corporate events.

Brand StrategyIdentity SystemMarketing Enablement
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Cyber Security Application

Synergy InfoSec

Cyber Security Application

Launched a cybersecurity startup brand and product experience from zero, including UX, website, and go-to-market assets.

Brand DevelopmentUX/UIDigital MarketingStrategy
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Featured Projects

Strategy-led UX, brand systems, and digital platforms that drive clarity, adoption, and growth.

NewsGenie
NewsGenie
AI News Feed Experience
Designed a user-friendly news feed that turns raw headlines into structured, scannable insights using LLM workflows and consistency constraints.
Applied AIUX/UIWeb Development
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Tru Creative Assistant
Tru Creative Assistant
AI-Assisted Brand Discovery Tool
Built an internal assistant to standardize brand discovery outputs, accelerate strategy docs, and improve clarity across creative decision-making.
Applied AIUX/UIDesign
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FutureRx
FutureRx
Pharmacy Benefits Platform
Modern UX for healthcare.
UX/UIBranding
View Project
SoTru
SoTru
Product Labeling & Packaging
Branding and e-commerce for wellness.
BrandingE-commerceDesign
View Project
LAvote
LAvote
Election Portal Redesign
Accessible voting experience.
UX/UIDesign
View Project
Acromil Aerospace
Acromil Aerospace
Corporate Website Redesign
Aerospace web presence.
Web DevelopmentUX/UI
View Project
Implant Direct
Implant Direct
Digital Transformation
Dental e-commerce and branding.
UX/UIBranding
View Project
Cerebrum Exploration
Cerebrum Exploration
Therapy Practice Website
SEO and branding for counseling.
Web DevelopmentBrandingSEO
View Project

Get in Touch

Interested in working together? I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.

Contact Information

Email
trishbellardine@gmail.com
Phone
+1 (818) 339-3630
Location
Based in Los Angeles, CA — Available for remote work
Connect with me

Send Me a Message