Tru Portfolio

Creative Product & Brand Leader

UX · Ecommerce · Digital Experience · AI-Enabled Design

About Me

👋 Hi, I’m Trish. I turn ideas into brands, businesses, products, and customer experiences. With 15+ years across creative direction, digital user experience, ecommerce, branding, packaging, and campaigns, I help transform ideas into real-world businesses, products, and customer experiences, both physical and digital. I bridge vision and execution, from shaping the concept and building the brand to developing products, digital platforms, campaigns, and AI-assisted consulting workflows.

More About Me

Specialties

Scroll to spread the deck. Hover or click a card to focus and read the full detail.

Featured Case Studies

Creative leadership, product strategy, brand systems, and digital experiences applied to real-world business challenges.

Paragon Implant

UX + Brand Systems for a Regulated Manufacturer

Creative Manager · UX Lead

Led brand, product, and digital experience strategy to strengthen credibility, improve product discovery, and build a scalable foundation for growth.

Leadership Outcomes

•Established a trust-first brand system for clinical and partner audiences
•Defined UX structure and content hierarchy to improve product discovery
•Planned platform and operational workflows to support scalable growth

Product & UX StrategyDesign SystemsInformation ArchitectureBrand Systems

View Case Study

Bristol Event Center

Brand & Experience Strategy for a New Venue

Brand + Experience Lead

Built a launch-ready brand and marketing system focused on the complete customer journey, connecting the on-site experience, digital touchpoints, brand identity, and demand generation.

Leadership Outcomes

•Created a cohesive brand system across digital and physical touchpoints
•Designed marketing assets that supported inquiries and bookings
•Clarified positioning and customer journey for weddings and events

Experience StrategyBrand Identity SystemMarketing EnablementContent Direction

View Case Study

Synergy InfoSec

Zero-to-One Product Experience for a Cybersecurity Startup

Product Experience Lead

Led the end-to-end product and brand experience from concept to launch, shaping UX/UI, messaging, web experience, and go-to-market assets to build credibility, support adoption, and drive early sales conversations.

Leadership Outcomes