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Synergy InfoSec

Building a Cybersecurity Brand from Zero to Industry Recognition

Synergy InfoSec

Traffic Growth

+300%

Organic Visits

1,422

My Role

Director of Marketing (Promoted to VP of Operations & Marketing within 6 months)

Project Challenge

Establish Synergy InfoSec as a credible, enterprise-level cybersecurity startup during the COVID-19 pandemic with a clear brand identity, user-centric web presence, and aggressive marketing strategy—positioning the company for investor interest and accelerating growth into platforms like Crunchbase.

What Was Delivered

Brand Foundation & Visual Identity

Developed Synergy InfoSec's complete brand foundation, including logo design, visual identity system, and brand style guide used across the website, application, social media, and marketing materials—creating a consistent and professional presence from day one.

User-Centered Design & Product Strategy

Defined the MVP by creating detailed user flows, wireframes, mind maps, and site maps, ensuring a seamless user journey designed specifically for enterprise decision-makers, including CISOs, CTOs, Risk Managers, and IT Directors.

Digital Ecosystem & Lead Generation Engine

Launched and managed the company's website, set up and optimized social channels, created SEO-focused content marketing strategies, ran PPC ad campaigns, and directed blog and email marketing, resulting in over 1,400 organic visits in the first month after launch.

Product Launch & Investor Readiness

Led all go-to-market strategies for Synergy Infosec's application launch. This included scripting and overseeing the production of an animated intro video for investor and customer acquisition pitches, which helped secure visibility and investor attention during a competitive COVID-19 market.

Marketing Strategy & Operational Systems

Created and executed a comprehensive marketing strategy that increased online visibility, generated leads, and supported growth. Personally directed the development of internal processes and systems, laying the operational groundwork that supported Synergy Infosec's expansion and recognition on platforms like Crunchbase.

Leadership & Team Building

Built, trained, and mentored the first marketing and operations team, transitioning from a one-person marketing department into a sustainable team capable of supporting Synergy InfoSec's rapid growth trajectory.

Impact

Synergy Infosec quickly gained industry recognition through a strong, user-first digital experience and strategic marketing execution. The brand's mission—to provide enterprise-level security consulting and engineering services that any business can afford—was successfully brought to life online, positioning the company for funding conversations, industry partnerships, and long-term market impact.

Project Gallery

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Interested in working together?

Let's discuss how I can help bring your brand or product vision to life.

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