Building a Cybersecurity Brand from Zero to Industry Recognition
Traffic Growth
+300%
Organic Visits
1,422
Director of Marketing (Promoted to VP of Operations & Marketing within 6 months)
Establish Synergy InfoSec as a credible, enterprise-level cybersecurity startup during the COVID-19 pandemic with a clear brand identity, user-centric web presence, and aggressive marketing strategy—positioning the company for investor interest and accelerating growth into platforms like Crunchbase.
Developed Synergy InfoSec's complete brand foundation, including logo design, visual identity system, and brand style guide used across the website, application, social media, and marketing materials—creating a consistent and professional presence from day one.
Defined the MVP by creating detailed user flows, wireframes, mind maps, and site maps, ensuring a seamless user journey designed specifically for enterprise decision-makers, including CISOs, CTOs, Risk Managers, and IT Directors.
Launched and managed the company's website, set up and optimized social channels, created SEO-focused content marketing strategies, ran PPC ad campaigns, and directed blog and email marketing, resulting in over 1,400 organic visits in the first month after launch.
Led all go-to-market strategies for Synergy Infosec's application launch. This included scripting and overseeing the production of an animated intro video for investor and customer acquisition pitches, which helped secure visibility and investor attention during a competitive COVID-19 market.
Created and executed a comprehensive marketing strategy that increased online visibility, generated leads, and supported growth. Personally directed the development of internal processes and systems, laying the operational groundwork that supported Synergy Infosec's expansion and recognition on platforms like Crunchbase.
Built, trained, and mentored the first marketing and operations team, transitioning from a one-person marketing department into a sustainable team capable of supporting Synergy InfoSec's rapid growth trajectory.
Synergy Infosec quickly gained industry recognition through a strong, user-first digital experience and strategic marketing execution. The brand's mission—to provide enterprise-level security consulting and engineering services that any business can afford—was successfully brought to life online, positioning the company for funding conversations, industry partnerships, and long-term market impact.
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