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SoTru

Sustainable Beauty Products

Role

Product DevelopmentBrand StrategyE-commerceSales & Marketing
SoTru Website and Product Display

Project Overview

So-Tru began as a creative hobby and evolved into a real business. This collaborative project with a pre-teen entrepreneur focused on building a heartfelt brand centered on mental wellness, self-expression, and handmade products.

My Contribution

Product Development

Sourced wholesale ingredients and containers, and created original recipes for intention candles, slime, and self-care items.

Brand & Visual Identity

Designed custom labels, logos, business cards, and cohesive packaging to reflect So-Tru's uplifting, earthy vibe.

Web Store & E-commerce

Built and managed a user-friendly online shop, created Etsy listings, and optimized the customer journey.

Sales Channels

Organized pop-up vendor booths, sold at local markets, and secured placement in two retail stores.

Mentorship

Guided my pre-teen partner through the fundamentals of entrepreneurship including pricing, packaging, pitching, and customer service.

Challenges and Wins

What started as a passion project quickly gained momentum. One of the biggest challenges was scaling without compromising product quality or brand integrity, all while supporting a young entrepreneur's learning process. By combining grassroots marketing, strong visual branding, and real-world selling opportunities, So-Tru became a purpose-driven small business with measurable impact.

Takeaway

This project highlighted the value of creativity, mentorship, and community-driven branding. It proved that product design can be more than business—it can empower, educate, and inspire the next generation of entrepreneurs.

Project Gallery

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Interested in working together?

Let's discuss how I can help bring your brand or product vision to life.

Get in Touch