Applied AI Project
Tru Creative Assistant
An AI-powered creative assistant designed to transform early-stage brand ideas into structured strategy, style direction, and actionable creative outputs.
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What it does
- Guides users through brand discovery and creative direction inputs.
- Generates structured outputs that are client-ready and easy to refine.
- Supports repeatable workflows for faster creative strategy work.
Why it matters
This demonstrates AI as a productivity system, not a gimmick: clear steps, consistent structure, and outputs designed to support real creative strategy work.
My role
- Conceptualized, engineered, and built the AI assistant to streamline client intake and establish a clear starting point for creative projects.
- Designed the end-to-end workflow to guide users from discovery to structured, actionable outputs without overwhelming them.
- Developed prompt systems and constraints to ensure responses stay usable, on-brand, and client-ready.
- Designed the UI and information hierarchy to support clarity, confidence, and efficient collaboration.
Tech stack
Project Links
App in Action
Real examples showing how the assistant guides users from brand intake to structured creative outputs.
Brand Discovery Intake
The assistant collects structured brand inputs through a guided intake, transforming raw client ideas into a clear foundation for strategy, positioning, and creative direction.
Generated Brand Summary
Based on the intake, the AI generates a structured brand discovery summary outlining audience, goals, personality, and strategic direction in a client-ready format.
Brand Style Guide Creation
The assistant translates strategy into a usable brand style guide, including voice, visual direction, typography suggestions, and usage guidelines to align future design work.
Color Palette Generation
Color systems are generated with roles, hex values, and usage context, allowing designers and clients to move directly into execution without guesswork.
Logo Direction and Concepts
The assistant provides logo direction concepts, moodboard prompts, and visual inspiration to accelerate early-stage ideation and alignment.
Interested in working together?
Let's discuss how I can help bring your brand or product vision to life.
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