Role: Creative Manager · UX Lead · March 2022 to March 2025
Led brand systems, UX architecture, and digital experience initiatives for a regulated dental manufacturing organization, partnering with executive leadership and cross-functional teams.
Emphasis on UX clarity, scalable design systems, and platform strategy in a compliance-driven environment.
Paragon Implant was moving from early-stage manufacturing toward a trust-first medical brand. The challenge was translating founder expertise and patented innovation into a clear story, while building a digital foundation that could scale with product and operational growth.
Primary Focus
UX architecture, design systems, brand credibility, platform readiness
My Role
Creative leadership across brand and UX, partnering with leadership and cross-functional teams
Selected artifacts
Recruiter-access artifacts
Brand Credibility
Unified identity and standards designed for clinical and medical audiences.
UX Clarity
Information architecture and flows that supported product discovery and education.
Scale Foundation
Early systems planning that reduced future rework across web, commerce, and operations.
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Created a cohesive identity across logo work, guidelines, environmental signage, and tradeshow presence to strengthen trust with dental professionals and partners.
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Mapped site structure and navigation for clarity in a regulated environment, balancing credibility, education, and product discovery.
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Contributed to early infrastructure decisions (web, commerce, CRM/ERP, payments, shipping) and prototyped user-first concepts to support cross-functional workflows.
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Established reusable templates and cohesive content across web, product marketing, events, and print to support education and lead generation.
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Served as the primary creative lead across digital + print for ~2.5 years, trained incoming talent, and transitioned standards and workflows for long-term maintainability.
Curated visuals across brand, UX, and marketing systems.
Exterior branding and signage used to establish credibility across facilities.
Flexible lockups to support different brand and product applications.
Education-first materials to support product understanding and sales conversations.
Early structure and navigation planning to support product discovery and growth.
Responsive web experience focused on clarity, credibility, and professional audiences.
Consistent social layouts to reinforce brand recognition across channels.
Early e-commerce and flow concepts to inform platform decisions.
I lead brand and UX systems that help teams ship credible, scalable experiences.
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