Government UX and Outreach
LA Vote
Redesigned LAVote.net and created outreach assets to modernize the voting experience, improve accessibility, and better engage younger voters.
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Project Overview
As part of the Legislative Department at the LA County Registrar-Recorder/County Clerk's Office, I was contracted to redesign LAVote.net and develop outreach materials for the 2012 presidential election. The primary goal was to modernize the government website and engage a younger voting audience through improved digital experiences and communication strategies.
My Contribution
Website Redesign & UX Strategy
Rebuilt the LA Vote website with a focus on simplicity, accessibility, and a streamlined user journey.
Design & Branding
Updated the style guide and created a fresh, modern visual identity across digital channels.
Outreach & Public Engagement
Developed print materials, digital banner ads, and mobile-friendly content targeting young voters.
VSAP & Inclusive Design
Participated in the Voting Solutions for All People (VSAP) initiative, contributing to user testing and early-stage prototyping for accessible voting system designs.
Results and Impact
- A more intuitive and mobile-accessible voter website experience.
- Increased voter engagement among younger demographics.
- Improved accessibility for all voters, including those with disabilities.
- Greater visibility of critical voting tools and resources across digital platforms.
Project Gallery
Screens showing the updated interface, improved information hierarchy, and supporting outreach materials.
Interested in working together?
Let's discuss how I can help bring your brand or product vision to life.
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