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Implant Direct

Digital Platform for Dental Implant Management

Role

Brand DevelopmentUX/UI DesignSEO StrategyWeb DesignStrategic Forecasting
Implant Direct Website Design

Project Overview

Implant Direct, a global dental implant company, hired me to lead a full-scale redesign and optimization of its 12 international marketing and e-commerce websites. The objective was to improve user experience, unify branding across markets, and drive measurable SEO performance.

My Contribution

User-Centered Research

Conducted extensive user research through surveys, stakeholder interviews, customer support feedback, and heatmap analysis (Hotjar, Google Analytics).

UX/UI & Prototyping

Used Balsamiq and Figma to create responsive wireframes and interactive mockups based on behavioral data and usability findings.

SEO & Performance Strategy

Integrated Conductor SEO tools to identify keyword opportunities, improve rankings, reduce bounce rates, and boost organic traffic.

Information Architecture

Redesigned the site structure, including navigation and product hierarchy, to improve content accessibility.

Style Guide & Visual System

Developed a modular design system and style guide to ensure consistency across international sites.

Agile Project Implementation

Transitioned the team from a waterfall to Agile methodology using Jira for sprint planning and stakeholder feedback loops.

Results & Impact

  • Improved page engagement and reduced drop-off rates.
  • Increased lead conversions through enhanced content structure and SEO.
  • Created a scalable design system for use across international platforms.
  • Streamlined internal collaboration between marketing, IT, and product teams.

Project Gallery

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Interested in working together?

Let's discuss how I can help bring your brand or product vision to life.

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