About Trish
👋 Hi, I’m Trish. I’m glad you’re here.I’m a UX Creative Director and Product Experience Leader with 15+ years of experience designing brand systems, digital products, and UX/UI platforms that drive meaningful business outcomes. My work spans healthcare, cybersecurity, hospitality, and e-commerce, with a focus on complex environments where clarity, trust, and usability matter most.My work sits at the intersection of UX, brand systems, and platform thinking. I partner closely with cross-functional teams to translate real-world constraints such as business goals, timelines, compliance, and technical limitations into scalable, human-centered systems and experiences.Recently certified in Generative AI, I integrate AI-assisted workflows into discovery, prototyping, and iteration while keeping creative direction and product decisions human-led.
My Story
Strategic Foundations
My creative journey began with a belief that design should solve real problems, not just look good. Early in my career, I focused on understanding how visual systems, messaging, and user experience influence behavior, trust, and outcomes. This foundation shaped my approach to design as a strategic tool that supports both users and business goals.
Scaling Impact
Over the course of 15 plus years, I’ve worked across healthcare, technology, events, e-commerce, and consumer products, expanding my role from individual contributor to strategic leader. Partnering closely with product, engineering, and marketing teams taught me how to balance creativity with constraints, align stakeholders, and deliver scalable solutions that perform in real-world environments.
Leading What’s Next
Today, I focus on the intersection of UX, brand, and AI-assisted design, exploring how emerging technologies can accelerate creativity while preserving human-centered decision-making. I’m especially energized by leadership roles where I can guide teams, mentor designers, and help organizations build systems that are both innovative and sustainable. I’m open to remote or hybrid roles within established teams and growth-stage companies.
What Drives Me
Empathy-Driven Design
Clarity for Real Humans
Strategic Innovation
Systems That Scale
Collaborative Approach
Strong Partnerships
Excellence & Growth
Craft + Momentum
AI Integration Philosophy
AI for Creative Acceleration
- Rapid ideation and concept exploration during initial brainstorming
- Generating content variations for A/B testing and optimization
- Streamlining repetitive tasks to focus more time on strategy and mentorship
- Research acceleration and competitive analysis
- Prompt engineering for efficient workflow enhancement
Human-Centered Safeguards
- All strategic decisions and creative direction remain human-driven
- Client work includes clear disclosure of AI involvement when applicable
- Brand strategy and positioning rely exclusively on human insight and empathy
- User research and persona development remain entirely human-centered
- Final creative approval always involves human judgment and experience
Transparent Collaboration
I believe in open communication about the role of AI in my process, ensuring clients and collaborators understand how technology is used to enhance, not replace, human creativity and expertise.
My Design Philosophy
"Great design goes beyond looking pretty; it solves real problems and tells a compelling story. I keep things simple, accessible, and genuinely human."
My Education
Degrees
Bachelor of Science
2019
Graphic & Web Design, Web Concentration
The Art Institute of California - Hollywood
Associate of Arts
2011
Web Interactive Media Design
The Art Institute of California - Santa Monica
Associate of Arts
2008
Child Development / Psychology
Moorpark College - California
Certifications
Applied Generative AI SpecializationPurdue University
2025
Vibe Coding with Cursor AICoursera
2025
ChatGPT-4 & Prompt EngineeringCoursera
2023
ChatGPT: Complete Course for WorkCoursera
2023
Google AnalyticsGoogle
2021
SEO / Digital MarketingReliablesoft
2019
UX CertificationNielsen Norman Group
2015
Get in Touch
Interested in working together? I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.