Hotel & Event Center Brand Development
Booking Increase
+65%
Brand Awareness
+120%
To develop a distinct brand identity and marketing system for the newly launched Bristol Event Center, a historic hotel and event venue, ensuring market distinction and positioning it as a top choice for corporate and wedding clients.
Through in-depth market and competitor research, crafted a comprehensive brand strategy tailored to resonate with the venue's ideal audience while differentiating it from regional competitors.
Created the brand's value proposition, tagline, and a visually impactful identity system that captured the center's unique blend of elegance and versatility.
Authored a full branding guideline document to maintain consistency across all touchpoints, including web, print, signage, and digital assets.
Secured brand alignment through collaborative efforts with Hilton, Home2, DoubleTree, and Niznik Enterprises to ensure a seamless customer journey across affiliated properties and experiences.
Led the full rollout of the brand from inception to launch, designing and developing a user-friendly website, producing all branded collateral, and executing a targeted digital marketing campaign. Oversaw the creation of marketing materials, environmental graphics, event signage, and social media campaigns, ensuring every asset reflected the brand's sophistication and charm. Delivered all assets on time and within budget, ensuring the brand's immediate impact upon launch.
The Bristol Event Center's new brand identity and digital strategy established the venue as a standout destination in the event space. Within the first year:
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