Founder Project · Art & Apparel Brand
Stay Tru
An independent art and apparel ecommerce brand I founded and launched in 2026, spanning creative direction, brand strategy, product development, Shopify UX, campaign strategy, paid social, and launch.
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Overview
Stay Tru is an independent art and apparel brand I founded to turn original creative work into a complete ecommerce world, including product, store, and campaign.
I conceived, designed, built, and launched Stay Tru, and I continue to develop it as a connected operating model: original creative concept, product development, Shopify storefront, customer purchase, automated production, fulfillment, and campaign growth.
Primary Focus
How the brand operates, from creative and product through Shopify, production, fulfillment, and growth
My Role
Founder across creative direction, product, ecommerce, production workflows, campaign, and ongoing development
Scope of Work
- • Brand strategy, identity, and visual language
- • Product development for apparel, accessories, and art-based merchandise
- • Shopify storefront connected to print-on-demand fulfillment
- • Creative production across Adobe Creative Cloud and AI-assisted workflows
- • Campaign strategy, paid social, launch, and ongoing growth
Impact Highlights
Brand System
Identity, voice, and visual direction built to carry product, packaging, and campaign work from a single source of truth.
Connected Commerce
Shopify customer experience integrated with product, production, and fulfillment workflows.
Scalable Production
Built a print-on-demand product and fulfillment model that reduces inventory overhead while supporting ongoing collection development.
Scope & Strategic Outcomes
Creative Direction & Brand Strategy
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Creative Direction & Brand Strategy
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Defined Stay Tru as an independent art and apparel brand: positioning, audience, visual language, and the editorial tone that should show up across product, store, and campaign work. Strategy, brand direction, and design judgment remain human-led.
Product Development & Apparel
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Product Development & Apparel
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Developed the product line from concept through production-ready artwork, including apparel, accessories, and art-based merchandise. Built the collection around a print-on-demand fulfillment model, allowing products to move from original design to production and shipping without maintaining traditional inventory.
Ecommerce UX & Shopify
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Ecommerce UX & Shopify
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Built the Shopify storefront and customer experience around a connected print-on-demand fulfillment model, creating a streamlined path from product discovery and purchase through automated production and shipping.
Campaign Strategy & Paid Social
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Campaign Strategy & Paid Social
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Developed campaign concepts and creative across organic and paid channels, using Adobe Creative Cloud alongside AI-assisted tools for ideation, content development, image and video production, and creative iteration. AI supports the production workflow. Strategy, brand direction, design judgment, and final creative decisions remain human-led.
Launch & Growth
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Launch & Growth
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Tied original creative, product development, Shopify, automated production, fulfillment, and campaigns into a launch sequence, then continued developing a repeatable system for drops, content, and ongoing growth.
Project Gallery
Brand Identity & Visual System
Brand style guide, logo, type, color, visual language, and website concept direction developed to define the Stay Tru brand experience.
Product & Apparel Design
Original artwork, apparel concepts, product applications, packaging, and retail environment concepts developed to build Stay Tru as a cohesive lifestyle brand.
Shopify Store & Customer Experience
Desktop storefront, product experience, mobile checkout, and customer journey design on Shopify.
Campaign Creative & Paid Social
Early paid-media testing focused on establishing baseline performance, comparing creative and audience response, and identifying insights for future optimization.
Launch & Lifestyle Photography
Lifestyle and editorial photography used across the brand world.
Interested in working together?
Let's discuss how I can help bring your brand or product vision to life.
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